Longevity Financial Designed to Help Baby Boomers Diversify, Grow Assets Before and After Retirement

CHICAGO, IL - March 6, 2007 - Longevity Alliance announced the latest addition to its portfolio of services for retirees and pre-retirees. The new service enables middle-market retirees to continue to grow their financial resources and generate the income they need to live on when they retire. The program (www.longevityfinancial.com) provides investment diversification to minimize risk, income planning and portfolio monitoring, services deemed critical by Longevity's audience of older Americans.

Investment advice is offered by Longevity Alliance employees who are registered representatives of Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor.*

The new investment service represents a departure from traditional do-it-yourself or investment manager approaches. The service provides ongoing financial counsel at a value-priced rate and focuses on income planning in retirement Longevity Alliance President and CEO, Steve Zaleznick, introduced Longevity Financial at the What's Next? Boomer Business Summit in Chicago.

Now available through Longevity Alliance's call center, investment counselors walk consumers through a free step-by-step assessment of their current investment strategy. The consumer receives a brief written investment strategy. Once the investment strategy is implemented, it is continuously monitored for optimum performance.  The advisors also work with the consumer to re-balance the portfolio or change the objectives to fit their current resources and needs.

"Longevity's new financial service offers baby boomers and retirees a new kind of financial peace of mind," said Zaleznick. "Too often people underestimate their costs in retirement, ignoring the potential high costs of health and long-term care.  Or, they take too much out of their investments as income or don't 
adopt an investment strategy that keeps their money growing in retirement. The key to peace of mind is taking the first step by planning for a long-term financial future."

The core investments in the recommended portfolio include low-cost index funds, both exchange traded funds (ETFs) and open-end funds. The total expense to customers for the Longevity financial service is targeted to be one percent or less of the amount invested.

"Industry estimates point to an under-served market for investment services. Millions of middle-market retirees or pre-retirees have $100,000 to $1 million in assets that are languishing in low-return CDs, bonds or an unplanned collection of investments," said Joe Chadwick, Director of Financial Services for Longevity Alliance. "The fact is, these retirees need to diversify, plan and manage their investments so that the finances last as long as the people who own them. And they need to do that while realistically considering future health care costs."

As Americans retire earlier and live longer than ever before, retirees are finding that their post-retirement income becomes stretched in both directions. Many retirees need to consider how to grow financial assets throughout retirement, rather than simply maintaining or even decreasing them. Diversifying investment assets out of savings, bonds and CDs and into more growth-oriented investments is one part of a successful strategy to maintain retirees' quality of life and financial independence.

About Longevity Alliance

Longevity Alliance (www.longevityalliance.com) is an independent services company headquartered in Washington, DC that helps older adults and their families find ways to minimize the financial risks that can come with longer lives. It offers longevity-related financial and health insurance products.  For each product category, the Longevity team identifies several of the best companies based upon financial stability, rate competitiveness, product benefits and customer service.  The management team has over 65 combined years of experience in the mature market, insurance and financial service industries.

*Investment advice is offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor. Securities offered through Cambridge Investment Research, Inc., a Broker/Dealer, Member NASD/SIPC. Cambridge and Longevity Alliance, LLC are not affiliated companies.

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Note to editors: sample Longevity Financial investment strategies and profiles are available upon request.